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Know Your Target Audience
Research your Target Audience so your message and choice of media will have the impact your looking for. Your knowledge of the audience you will promote to is an important factor in the success of your campaigns.
When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to promotions that are designed for them. |
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| Target Market Profiling |
| Age |
children, teens, young, middle, elderly |
| Gender |
male, female |
| Income |
low, medium, high |
| Marital status |
single, married, divorced |
| Family life cycle |
newlywed, married 10 – 20
with children, without children |
| Social Class |
lower, middle, upper |
| Lifestyle |
conservative, trendy, economical |
| Activities |
Sports, shopping, books, theater, travel |
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Audience Awareness
What knowledge does your audience have of your subject?
Summarize the audience criteria. This information should be available to you through your local town, hall, library, or Chamber of Commerce – and the more details you can get, the better. Include the audience’s consensus attitude toward your subject and company.
Audience Size
Evaluate your target market with your promotion objective.
To get the best possible ROI, determine the amount of recipients likely to respond favorably towards your campaign. Keep in mind that you can use a variety of mediums to reach your target market. Understanding your audience will enable you to execute your message effectively.
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